Cee Lo Green is at the forefront of the digital age.

Cee Lo Green released a video for his hit single, Fuck You (Sept 1, 2010), which expressly uses kinetic typography to relay the lyrics and message of the song. The video begins with a fade from black using a vignette filter.

Text appears in white and is presented in all caps—usually in one or two sentences. Square text blocks are created by adding text underneath that which is already displayed. After the first verse, these square text blocks become more rectangular— when the song starts to pick up. The chorus is represented as parenthetical text beneath Green’s words.

The background changes color infrequently but it’s still noticeable; rotating between green, blue, red, and yellow. There is some sort of effect over the video which makes it seem like the video is playing on an old film reel. Black spots and lines appear and disappear almost at random throughout the video.

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This isn’t the “official music video,” but, this is a great way for your audience base to memorize the words and, in a song where the language is so strong, I think it makes a lot of sense to use kinetic typography for this song.

It allows for Green to put emphasis on words he considers integral to the message by displaying only those words on screen (such as “FUCK YOU!”). The video ends with the song title and the address of Green’s website.

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