Project for Tachistoscope [Bottomless Pit] by William Poundstone- focuses on the relationship between images and words and subliminal advertising, and especially for our purposes, the subliminal effect in works of electronic literature. The work contains a rapid narrative that is set to infinitely loop to a certain algorithm. There are not only words and images that are interchanging, but flashing lights and sound stimuli that add to the experience.
There is an exit sign that occasionally flashes during the narrative, and is always present for the reader to decide when the experience is over. Other than choosing the rapid narrative, the reader can also choose to read about the history of subliminal messages and descriptions of the concept of this piece.
It is described, that during the narrative the subliminal content is unrelated to the word it precedes; resulting in a subliminal puzzle for each word and image combination. It takes a lot of focus to read this narrative and challenged what I thought about electronic literature. The experience for me was a rapid, puzzling, and musical experience which lacked focus. Until I read the other information and went back and started to focus on the words alone, and then the pairings of words and images, and then the changes in light and sound. It takes control from the reader by making them chose at different points of the narrative what deserves the most attention.